In the modern world, it is almost inevitable for companies to shift from the traditional ways of business to using digital technology to operate their businesses. This digital transformation has definitely been prompted by the rise of digital devices such as mobile phones and the rise of the internet.
A mobile phone is almost a basic necessity for today’s population. Virtually every single mature person owns a mobile phone. This is on account of mobile phones being portable and essential for communication. Thanks to ever-evolving technology, the mobile phone has been sophisticated enough to serve multiple purposes other than just communication. A smartphone user can now use the mobile phone for various reasons depending on the phone’s applications. The possibility of a mobile phone running software has made it harder for people to put down their phones. Most people (potential customers) spend their time using their mobile phones. Therefore, it is prudent for any ambitious businessperson to consider coming up with a mobile app to reach and serve the target customers.
Why businesses need digital transformation.
Other than just being opportunistic, a company should consider digital transformation through mobile application for many reasons. The business stands to gain a lot from this transformation. Below are some of the benefits of digital transformation for a business:
Greater reach – With the widespread use of mobile phones, it is easier to reach a larger number of people globally through digitalization.
Efficient – Thanks to the new advanced technologies, most processes are automated, leading to greater efficiency. As a result, the workforce requirements are lesser, and a lot of time and money that would have been spent on the automated processes has been saved.
Data-driven decision-making – Digitalization allows real-time analysis of data, which helps inform the company’s decisions.
Better customer experience – Using software solutions creates an interactive platform for business, making it easier to understand the customers better and to respond to their immediate needs.
Better security – Modern software systems have helped companies to maintain and protect their data. A secure digital system is a good strategy to gain the trust and loyalty of your target customers.
The role played by mobile apps in digital Transformation
As emphatically stated above, integrating software solutions into your business’s operation is pivotal for the success of your business in the current age and time. This can be attained through the use of mobile application development. Mobile applications have the advantage of being adaptable and portable. By being adaptable, the applications can be operated easily by the people to whom it is made available. The portability of mobile apps makes it possible to use the software wherever, whenever. Furthermore, mobile applications are significant for the interactions with customers and the employees within the company. This is known as enterprise mobility and is an integral part of the digital transformation of a business.
Here are some ways mobile applications ensure an effective turnaround in a company’s digital transformation.
1. Using Artificial Intelligence technology
The effectiveness of using artificial intelligence in mobile applications to improve customer experience is unarguable. Through artificial intelligence, it is possible to automate the entire process of interacting with customers and employees. Mobile applications have been more intuitive, thanks to artificial intelligence technology like chatbots, natural language generation, and speech recognition technologies. Besides making the interaction with customers more intuitive, AI has made it possible to gain immediate feedback and facilitate prompt analysis and response to customers’ needs.
2. Internet of Things domain
Recently, there has been an exponential increase in the use of mobile apps in the IoT domain. Companies are making this shift, necessarily, for operating smart equipment in the office and ensuring efficiency and transparency in the supply chains.
3. Real-time analysis
Software solutions allow companies to collect data from customers and employees in real-time. This data can then be analyzed immediately, and solutions offered promptly. It is possible to know, in real-time, the experience the customers have had with the mobile applications and the changes they would like for the bettering of their experience. A mobile application will also enable the enterprise to analyze its employees’ performance, productivity, and challenges in various tasks.
As the name suggests, mobile phones are meant to be portable devices. The portability of these devices translates to the ability of the devices being used at the owner’s convenience. This averts the limitations of time and place in the usage of the devices. Companies can improve their employees’ productivity and creativity by integrating mobile applications in the operation of the business. Besides, mobile applications’ portability enables the enterprise to reach a larger number of people at any given time since, with mobile applications, any time is business time.
The reasons stated above make it hard to argue against the need for enterprises to integrate mobile applications into their business.