Instagram is the ideal platform for reaching a massive audience — there are over 1 billion active users on the platform each month. Instagram users spend an average of 53 minutes each day on the platform, making it the second most frequented social network behind Facebook.
Instagram makes it easier to keep in touch with consumers and prospects. People like connecting with companies through social networks – 90% of Instagram users follow at least one firm.
Another thing to think about is Instagram’s selling acceleration chances. According to a 2019 Facebook study, 65 percent of those asked accessed a brand’s website or app after seeing it on Instagram. Forty-six percent of those polled purchased a brand, whether online or in person.
Access to a large audience that actively engages with companies and wants to purchase from them is crucial for Instagram marketing. This social network, on the other hand, provides several other advantages.
Instagram has developed over the years from a place to flaunt one’s wealth or achievements to a valuable platform for commercial objectives. There are four ways Instagram may help your business.
Instagram marketing is quite effective for increasing brand recognition. Eighty-three percent of users said the social network helps them find new items or services. Even better, people have higher faith in the companies they see on Instagram.
Seventy-four percent of consumers think companies with Instagram profiles are relevant, and 78 percent think they are popular. Brands that do not have an Instagram account, on the other hand, are likely to be ignored by potential customers.
One of the most effective avenues for maintaining client connections is social media. They let you collect feedback from your audience through likes and comments, engage them with engaging content, inform them about special deals, and much more.
As a result, Instagram performs even better for consumer interaction than other social networks. A photo on Instagram often receives 23% more interaction than a post on Facebook, even though the latter network has twice as many active users.
We already know that the Instagram audience is keen to make purchases. This purchasing audience is massive – 11% of social media users in the United States shop on Instagram.
Because of this quirk, Instagram allows companies to make the most of their platform. Instagram has a substantial collection of capabilities that allow users to purchase directly from the app. Links in Instagram Stories, shopping tags, advertising, and other features are among them. Consider reading the entire list on Instagram’s website.
Possibilities for Audience Expansion
Instagram expands the reach of your business by allowing you to specify your target demographic precisely. Because of the Instagram advertising manager’s targeting features, this opportunity is possible. You may use them to target the most appropriate audience based on demographic information, interests, behavior, and other factors.
Even better, Instagram advertising management gives you a plethora of remarketing possibilities.
When targeting and retargeting are combined, you can generate more qualified Instagram leads and successfully nudge prospects from other channels along the sales funnel.
The Instagram analytics tool allows you to track the effectiveness of your advertisements. You may monitor outreach, total campaign spending, number of transactions, cost per buy, conversions, and other metrics.
To summarise, Instagram marketing improves your brand, attracts a ready-to-buy audience, and keeps them engaged with your company. Continue reading if you want to get the most out of this channel. In the next section, we’ll learn how to create an Instagram marketing plan.
Every marketing channel needs a well-thought-out plan to provide outstanding results for your company. Follow our step-by-step guidelines to create an Instagram marketing plan.
Related Post: Grow your Business with Online Marketing: Expert Tips
Use Stories and Highlights
Because Instagram Stories are deleted 24 hours after publication, it is easy to dismiss their significance. However, this structure is too fantastic for your marketing to pass up. According to Instagram research, 62% of consumers are more interested in a business or product after seeing it in Stories.
Stories are an excellent method to build emotional ties with your consumers. While your feed should be perfect, Stories are great for unpolished realistic material like backstage glimpses and behind-the-scenes footage. They’re also an excellent way to provide thorough product reviews with links to where you can buy them. The cherry on top is that you can retain your stories indefinitely. All you have to do is place them in a section of your page called Highlights.
Topshop is an excellent example of how to make the most of Stories and Highlights. The firm uses stories to generate interest in new goods on its website. The business initially advertises a discount on their new clothes before displaying some of them. Each article includes a link to the website area, including new clothes.
Work with Influencers to Achieve your Goals.
Instagram is the most effective medium for 79 percent of companies’ influencer marketing initiatives. The idea is that for every dollar invested in influencer marketing, firms earn $5.20. Follow these guidelines to develop a successful influencer marketing campaign:
- Choose an influencer whose audience is similar to yours. Otherwise, your marketing efforts would be futile since consumers will be uninterested in your offer.
- Examine the audience to ensure that there are no bots or fraudulent subscriptions. Ensure that your fans are engaged with the influencers with whom you collaborate. Use specialized tools, such as the trend here, to verify this.
- Determine the audience’s opinion of an influencer. Some bloggers with a large following incite more hatred than affection. Promoting through them will not result in additional subscribers or purchases, so read the comments carefully.
Dior promoted their Spring/Summer 21 fashion show using influencer marketing. Jisoo, a Dior ambassador and blogger with over 20 million followers, was chosen by the company. Jisoo advertised the show in her Stories and went live numerous times throughout the event to give her thoughts. This strategy not only draws viewers but also keeps them interested in the show.
Create an Instagram store.
Instagram will expand its selling options and introduce a new structure in 2020. The Instagram shop is a distinct account area that functions similarly to a website storefront. People may access it via their feed or Stories, browse items, and make purchases without leaving Instagram.
Businesses may use this tool to create product catalogs, develop collections, and organize goods into themes that communicate their company narrative. Follow the steps on the Instagram website to set up your store. Look at Etsy’s profile if you need some ideas for product arrangement. The firm not only displays some of its most significant products, but it also collects the most recently seen things into a distinct category.