What is Email Marketing?
Email marketing, which is distributing promotional information via Email, is used by many internet firms. It’s a robust digital marketing approach that reaches your consumers through their inboxes.
Cart abandonment, sales, and product announcement emails are typical, but they may be sent in nearly any scenario and to every client or potential customer.
Email may be used to nurture and encourage recent and future consumers on a mailing list. It all comes down to how your email marketing strategy is set up.
Why Email is Crucial for Online Shops
When it comes to communicating about your online store, email marketing is one of the most successful methods.
Your consumers already spend a significant amount of their day checking Email. When they’re ready to buy, they’ll frequently check their inbox for information from their preferred retailers.
1.Access to customers.
Most customers have an email address, which they will use on your site to check on the progress of their order or to sign up for your newsletter.
Once you have a customer’s email address, you have a direct line of communication with them; this is critical for reaching out individually, which is considerably more successful marketing.
According to a study on email conversions conducted by Barilliance, 17.75 percent of clicked emails result in a purchase.
Depending on your business, email marketing has a higher ROI (return on investment) than social networking, blogging, and nearly every other marketing strategy.
Customers, in particular, enjoy email promotions.
Email is simple to segment since you control the entire list. That means you may segment your email campaigns based on where your clients are in their journey or their demographics.
You can, for example, send emails depending on the recipient’s most recent purchases, age, gender, email domain provider, recent engagement, or abandoned shopping carts.
There is no limit to how you may improve and segment your marketing list as long as you collect the correct information with your leads.
4. More personal promotion.
Unlike social networking, blogging, or website landing pages, emails may be tailored to the consumer. You may personalize the email welcome by including the recipients’ first and last names, or you can link back to the products in the shopping cart that they abandoned.
You can use the information to customize your emails if you have it.
5. Email Marketing Statistics
Yes, email marketing is effective. It produces outstanding outcomes for eCommerce enterprises of all sizes.
Let’s look at why email marketing is so effective and what you can improve your results.
- Every day, only 1 percent of consumers don’t check their Email.
According to the Data and Marketing Association, your consumers check their Email every day. So, if you want to reach people where they live, Email is the way to go.
- The ROI on Email is $38 for every $1 invested.
According to Email Monday, email marketers are getting a lot of bang for their buck regarding email marketing. For every $1 spent on creating a quality email marketing campaign, you can anticipate $38 in return in the form of sales, conversions, and so on.
- Emails are read on mobile devices.
Mobile openings accounted for 46 percent of all Email opens, according to Litmus. That implies that optimizing your emails for mobile increases your chances of success even further.
And this is critical, given that a Forrester 2018 Mobile Web research indicated that smartphones would account for more than one-third (more than $1 trillion) of U.S. retail transactions.
- Make your emails more personal (and add a discount).
According to Campaign Monitor, “consumers are somewhat more likely to open an email providing a discount (72 percent ) than one with a customized subject line (62 percent ).”
Emails personalized with your customer’s name and include some coupons will provide the best results.
- The normal open rate in the industry is 20.81 percent.
According to Mail Chimp, one out of every five emails will be opened. The secret to success with email marketing campaigns is to create emails that do not end up in spam folders but are opened by eager customers.
Setup Your Email Program in 4 Easy Steps
Now that you understand why email marketing is so powerful and critical for your eCommerce business, it is time to get specific about building up your email program.
The good news is that it isn’t as difficult as you think. You can start delivering successful emails to your online shop consumers in just five steps.
1. Begin collecting emails.
You can’t send emails until you first build an email list.
Adding a registration form and a popup form to your website is one of the most acceptable methods to do this. There are several methods for accomplishing this, each with its own set of advantages and disadvantages, but the more complete your list, the more potential and present consumers you will reach with your marketing and promotional materials.
2.Divide your lists into sections.
Once you’ve compiled your list, divide it into different parts based on your marketing objectives.
For instance, you’ll need an email section for:
- New subscribers are welcome.
- Subscribers who are active
- Customers who return
- Carts that have been abandoned
- Customer preferences
- Age, gender, and geography are examples of demographics.
- Lead magnets like eBook downloads, webinars, free samples, and so forth.
3.Create an email design.
Nobody likes to read an email that is poorly designed. It’s thrown in the garbage right away.
Instead, use one of the email marketing connectors — which we’ll go over later — to create a creative and appealing email utilizing one of their templates.
Here are a few essential design elements to keep in mind:
- A captivating topic line
- A welcome that is unique to you
- A short but valuable explanation
- Beautiful visuals
- Insightful calls to action (CTAs)
4. A/B test.
In most situations, you will not be successful with email marketing on the first try. It will require some practice and A/B testing, like with most things.
Many email marketing software bundles empower you to test which emails are the most successful depending on design, subject lines, segmentation, time sent, and other factors. The idea is to A/B test one feature at a time before moving on to the next to ensure you accurately understand each variable’s impact.