Organizations have access to more data than ever before, and no one disputes this fact. It’s easy to say, but putting that information into action is a lot more challenging. For this study, we talked to six senior executives from large firms on the benefits and drawbacks of implementing advanced analytics: Chief science officers from American International Group (AIG), GE Software, American Express, Zoher Karu (eBay), Victor Nilson (AT&T), and Ruben Sigala (Caesars Entertainment) are among the participants at this year’s Big Data and Analytics Conference. The following is an edited version of their remarks.

What is the significance of data analytics?

To get the most of their data, firms might employ big data analytics. It leads to wiser company decisions, more effective operations, enormous profitability, and more satisfied consumers. ” Tom Davenport, IIA Director of Research, interviewed more than 50 companies in his paper Big Data in Big Companies to see how they employed big data. they had value for him in the following areas:

  1. Cost-cutting measures. When it comes to storing massive volumes of data, big data technologies like Hadoop and cloud-based analytics provide considerable cost savings. They may also help uncover more effective methods of doing business.
  2. They improved decision-making speed and quality. When in-memory analytics, Hadoop, and new data sources are coupled, firms can instantly make choices based on what they’ve learned.
  3. We’ve got some new stuff! Analytical tools allow businesses to better understand their consumers’ wants and desires, allowing them to serve them better. According to Davenport, more businesses are developing new goods to fulfill client demands thanks to big data analytics.

Examples from the Real World


1. Business Analytics for the Agricultural Industry

Agriculture accounts for a significant portion of India’s gross domestic product. A large portion of the country’s economic growth may be attributed to this industry. The distinction between economic growth and economic development is essential to understand.

Climate change, water scarcity, movement of farmworkers from rural to urban regions in search of work, urbanization, and other factors significantly impact Indian agriculture.

Agriculture, therefore, requires a great deal of attention to improve investment and growth.

The availability of crops, the quality and quantity of seeds, the effect of climate change, monsoon changes, rainwater storage, crop loss, fertilizer requirements, wind direction, floods, and draughts risk management, etc. can all be controlled by business analysts’ forecasts, which are based on their knowledge of weather patterns.

It is possible to make crop production projections based on historical data, such as soil factors.

Agriculture is undervalued and underfunded by the government and the financial sector. Additionally, a business analyst can support the bank loan and farmers’ welfare program to boost agricultural inputs. Farmers may be able to make more money and develop their businesses as a result. One further innovation is to provide information on irrigation, seeding, and harvesting and an area for the crop.

2. Stock Market

Business analysts are responsible for enhancing the efficiency of an organization’s business processes and its bottom line by keeping abreast of market fluctuations and stock market movements.

After evaluating the stock market, he may produce a price list of shares of an item, meaningful information about shareholder tracing of audience associated with this market, and other relevant information. ‘

Business analysts also devise flexible investment and profit strategies. Many other data types may be used, such as the stock market’s ongoing patterns and how frequently they change.

Many business analysts are increasingly employing machine learning algorithms and natural language processing techniques to anticipate the growth or shrinkage of stocks. However, the accuracy depends on the quality of the data used to train the model.

In the manufacturing sector

The goal of business analysts is to find the most excellent products to produce and distribute in the market. They study and execute the complete dataset for business development.

They provide this information to the supplier and the product management team, for example, regarding the most often produced item.

The relevance of technology and its applications can be seen in the industrial business, where IoT plays an important role.

A business analyst can identify the product’s most significant number of consumers, its performance, its demand elasticity (quality and quantity-wise), and product advertisement using these technologies.

The manufacturing industry might greatly benefit from the proper use of business analytics. Just think of how much better it would be if you could foresee peak sales times based on variables such as location, season, and pricing! If a corporation has access to previous data and forecasts, it should determine when to launch a discount promotion.

3. Financing in Marketing

Business Analysts employ analytical techniques and methods such as fraud detection, risk reduction, product pricing, marketing campaign optimization, and financial planning and forecasting.

A business analyst may monitor these issues. A business analyst, for example, can assess the number of customers that are delinquent on their payments. This may be accomplished by employing a graphical representation of the defaulter’s age, gender, name, and customer ID to locate the individual.

4. Medical Methodology

When it comes to medicine, a medical or healthcare department’s Business analyst is responsible for predicting the stock of medicine in the hospital or medical store; the shipment of medicines in local markets; the impact of different medicines on the same disease; the appointment and availability of doctors; and the scheduling of patients.

For example, the doctor’s working hours, the responsibilities of the hospital’s employees, and so forth.

It is also possible for a business analyst to improve the manufacturing of pharmaceuticals. Strategies for reducing prices and increasing yields in the manufacture of medications are outlined by him, including low-cost and high-yield preparation procedures.

Related Post: Small-Business Marketing Techniques: Expert Tips from ElitebGrowth

All About Google Analytics:

One of the most acceptable ways to demonstrate your worth is to keep track of your outcomes, whether you’re working for a customer or your supervisor. What’s the secret?

Setting a goal is the first step you need to take. What do you want to accomplish? Improving site traffic or increasing site conversions is a common goal for web admins. For this, you’ll need a platform that records such metrics, and Google Analytics is the best option.

Here, we’ll explain what Google Analytics is, how it works, get started, and what it can tell you.

Settle in for the ride.

What does Google Analytics do?

Google Analytics is a free website monitoring tool and platform that gathers information about how your website’s visitors interact with it. What we can see in the platform is Google Analytics sorting the data into easy-to-understand interactive reports.

Google Analytics’s history

It wasn’t always easy to understand the data on a website. People used to have to check their server logs if they wanted to know what type of traffic their website received. Every time a user did something on the site, the server would record the activity and its details. The information was helpful, but it wasn’t easy to comprehend.

It became easier for organizations to build log files and provide reports based on their available information. A company called Urchin started reporting on log files and quickly became a household name, drawing a lot of attention. As a result, in 2005, Google purchased Urchin and began developing and rebranding Google Analytics.

Google Analytics

A simple visualization tool, Google Analytics, was designed to make log file data more accessible. Although it appears to be the same platform we now utilize, it has considerably fewer records. In the past, Google wasn’t keeping and selling as much personal information about its customers as it does now.

Business Analytics: Its Importance

BI/analytics is one of the most rapidly expanding corporate software markets in 2019, not surprising. Thanks to the rise of digital technology, every facet of today’s organizations, from marketing to HR analytics, can be measured in real-time.

An organization that relies on data to make decisions relies on insights to guide those decisions. Insights are extracted from the data and might recommend a new course of action. This information can only be obtained via business analytics tools and processes, which link data from many sources, analyze it, and then convey the findings to key decision-makers.

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