When you hear the word “animation,” your first thoughts are probably of Disney or cartoons. This is natural, given that most of our exposure to Animation is through this type of content. Whether it’s about sitting in your pajamas as a kid watching Saturday morning cartoons, having your kids ask to watch Frozen for the umpteenth time or even enjoying adult cartoon shows like The Simpsons or BoJack Horseman. While Animation is a popular kind of entertainment, it is also becoming increasingly popular in marketing.
Animated marketing films have several advantages, ranging from their eye-catching nature to their capacity to produce out-of-this-world objects. Through marketing and business content, Animation is an efficient method to reach your target audience. However, while designing your next project, there isn’t only one type of Animation to choose from.
What Is the Distinction Between 2D and 3D Animation?
Animation is a broad phrase, and there are several animation techniques to select from when creating marketing or business videos. Consider pizza – if you want pizza for supper, you’ll still need to pick on the toppings, sauce, dough, and so on (okay, now I’m hungry). The same is true for Animation.
There are five major types of Animation:
- Traditional Animation
- 2D Animation
- 3D Animation
- Motion graphics
- Stop motion
For this essay, we will concentrate on 2D Animation and 3D Animation, both of which are prominent types of animated marketing and business movies.
The distinction between 2D and 3D Animation is obvious. 2D Animation is more of a flat visual, but 3D Animation provides viewers with a 3-dimensional view of the surroundings.
When it comes to marketing videos, You may use any Animation. Let’s look at what to think about while selecting which choice is ideal for your subsequent marketing efforts.
What Exactly Is 2D Animation?
The most popular type of Animation is 2D vector-based animation. 2D graphics are those generated in 2-dimensional graphics tools like Adobe Photoshop or Illustrator. While you can modify these visuals to appear 3D (more on that later), if you can’t rotate the item to obtain various viewpoints, it’s still 2D motion.
The Benefits of 2D Animation
Because of its scalability and simplicity of dissemination, 2D Animation is the most commonly utilized for branding and marketing. The primary advantages of 2D animated videos over 3D Animation are as follows: Because of its scalability and simplicity of dissemination, 2D Animation is the most commonly utilized for branding and marketing. The primary advantages of 2D animated videos over 3D Animation are as follows:
1. 2D Animated Videos Are Economical
Animated marketing videos typically cost upto $35,000. Because 2D animations are less expensive to make, they are frequently less priced than 3D options.
The following cost variables influence the final price:
- The level of detail in the design
- The complexity of the Animation
- The duration of the movie
- The voice-over
- The soundtrack
- The distribution
However, at Elitebgrowth, we will provide you with the same level of quality and originality at a lot lesser cost than others.
2. 2D animations are easier to create.
Because 2D animations are “flat pictures,” this type of product is less labor-intensive, and hence the schedule for making this type of film is frequently shorter.
Animated videos typically take 6 to 8 weeks to create; however, depending on the intricacy of the Animation or the length of the film, that schedule may be stretched and expedited to meet tight deadlines.
3. 2D Animations are simple to maintain.
In general, this is a significant advantage of Animation, particularly when contrasted to live-action videos. Because 2D animations are less complicated to develop than 3D animations, upgrading assets later on for whatever reason is more feasible.
2D Animation’s Difficulties
There are numerous advantages to 2D animated videos on the technical and production side, but there are certain drawbacks that are frequently noted in the design style.
2D Animation may be tedious or repetitive at times. And when we say dull, we mean uninteresting when compared to 3D animations. Because you aren’t receiving a full 3-dimensional vision, whatever is on screen lacks depth. While you can still create stunning, eye-catching 2D materials, they may not engage or excite your target audience as much as a 3D animation.
When you look at Disney movies throughout the years, you can see how animation technology has progressed from the days of Snow White to the likes of Moana and Frozen. I remember seeing the Frozen 2 trailer and being taken away by the entire water sequence.
Related Post: Whiteboard Animation: What and How
What Exactly Is 3D Animation?
3D animations are visuals that have been animated after being modeled in a three-dimensional environment. You may rotate the elements in 360-degree space to get the composition at whatever angle you desire. Computer-generated imagery, or CGI, is modeling 3D settings, objects, and characters to produce images.
The Benefits of 3D Animation
3D Animation is becoming more widespread in the entertainment industry as a result of technological advancements. However, from a marketing viewpoint, it is underutilized, making it a one-of-a-kind choice. The following are the primary advantages of 3D Animation:
1. 3D Animation is awe-inspiring.
This has previously been mentioned, but it is undoubtedly one of the most significant benefits of 3D Animation. The aesthetic appeal of 3D may assist in enhancing your marketing films and bring important message points home to your target audience.
Because of the stunning animation style and intricacy, your target audience may be more motivated to view your movie in its full, which is frequently a significant problem issue for video marketers. It’s also unique and surprising, which may assist you in maintaining innovation in your content deployment for greater reach and retention.
2. Dynamic 3D Animation
Because 3D Animation takes place in a three-dimensional space, there are additional possibilities for dynamic and visual storytelling. Furthermore, because of the sophisticated technology utilized to produce 3D images, your creative choices are practically unlimited.
For example, for the best consumer viewing experience, you may show off an animated/mock-up version of your new, upcoming product from every aspect, emphasize every feature, and provide a realistic-looking summary.
3. 3D Animation Provides a Profitable Return on Investment (ROI)
I’ll be candid with you. Yes, 3D Animations is typically more expensive and takes longer to make than 2D Animation. However, 3D is worth the effort since it is eye-catching, dynamic, and may assist enhance the quality of your branded marketing materials.
4. 3D Animation Interactive Options
3D animations may be reused for interactive choices in the same way that 2D animations can be readily turned into digital and print marketing materials.
Any house renovation service is the finest example of this. Isn’t it much simpler to picture what a room may look like in a 3D model than in a 2D floor plan? For example, 3D models used in explainer videos may be made to be an interactive element on your website that provides clients with a comprehensive look at a remodeling choice. This realistic depiction might be precisely what the doctor ordered to turn someone into a paying customer.
3D Animation’s Difficulties
We’ve addressed the primary drawbacks of 3D Animation: they are typically more expensive and take a little longer to develop.
However, as this animation style becomes more prominent in video marketing tactics, video production firms like more studios are getting more efficient in generating this kind of film and developing cost-effective ways to fulfill our customers’ goals.
Because not all animators can produce 3D Animation, it is unusual for a single animator to be a jack-of-all-trades. Instead, you’ll most likely have a team of animators that specialize in certain 3D animation styles like character animation or special effects, as well as methods like modeling, lighting, and texturizing. High-performance processors are also required to run programs such as Cinema 4D, Houdini, and Maya.
This is where potential production firms must be vetted to verify; they have the skills and expertise to take on such a project.
If you have a low budget for a 3D animation or if your project requires a rapid turnaround and you need something produced on a specific, tight timeframe, contact us. We’ll help you from start to the end.