{"id":8701,"date":"2021-09-30T19:11:25","date_gmt":"2021-09-30T19:11:25","guid":{"rendered":"https:\/\/elitebgrowth.com\/eliteold\/?p=8701"},"modified":"2021-09-30T19:11:25","modified_gmt":"2021-09-30T19:11:25","slug":"how-b2b-companies-can-use-pinterest","status":"publish","type":"post","link":"https:\/\/elitebgrowth.com\/eliteold\/how-b2b-companies-can-use-pinterest\/","title":{"rendered":"How B2B companies can use Pinterest"},"content":{"rendered":"

Pinterest’s popularity is skyrocketing, but B2B firms aren’t taking advantage of it. <\/span>Of course, Pinterest<\/a> is fantastic for consumer-based businesses selling jewelry, clothing, or other image-based goods. However, as the platform’s viewership grows, people are drawn to it for various reasons.\u00a0 Pinterest users, regardless of industry, use the site to follow brands and companies, according to a third of them. Users go to Pinterest for various reasons, with the majority of them citing finding new recipes.\u00a0<\/span><\/p>\n

Do you still need more persuading? As the third most popular social media site in the United States, Pinterest has 320 million monthly active users that you’re losing out on. And it’s not only women who should be concerned about these things. According to recent data, more than half of all new members are male. <\/span>Finally, even in the realm of business-to-business marketing, Pinterest is a great tool to have at your disposal. If we’re going to use it correctly, where do we start? The most excellent place to begin is studying the Pinterest marketing strategy<\/a> employed by other well-known B2B firms.\u00a0<\/span><\/p>\n

Companies in the B2B sector are increasingly turning to Pinterest for marketing purposes.\u00a0<\/b><\/h2>\n

If you’re still not sure that Pinterest marketing is right for your business, ask the experts in your field. IBM, Marketo, HubSpot, and Microsoft are just a few of the many B2B giants with active Pinterest strategies. Here are only a few examples:\u00a0<\/span><\/p>\n

IBM<\/b><\/h3>\n

As far as digital transformation goes, IBM<\/a> is at the forefront. They’ve been at the forefront of a rapidly changing business for so long because of the innovative methods they’ve kept relevant to their target demographic. <\/span>Their use of Pinterest shows how effective this technique can be. They’ve created their website with this in mind: many Pinterest users use the site to follow brands and get insider information on the companies they’re interested in. A few of the more popular of these boards are “IMB History” and “Women in Tech.”. IBM addresses its consumers differently by showing that they are not simply a corporation that sells products to their 6,000 active followers on IBM’s postings.\u00a0<\/span><\/p>\n

Matt Carter, Global Program Director for IBM Big Data & Analytics, described their content strategy as “not just ‘buy our stuff’ messaging, but educate the market, make them better consumers, provide the sort of information that they need to be more adept at big data and analytics in their own lives.” <\/span>One of their most popular boards is an educational Infographic board, where they post a lot of instructional information for their target audience.\u00a0<\/span><\/p>\n

HubSpot<\/b><\/h3>\n

It’s no secret that digital marketers rely on HubSpot<\/a> for up-to-date information on Inbound marketing. An example of an inbound strategy in action is the company’s Pinterest page. <\/span>They repurpose their blog pieces and guides into bite-sized Pinterest pins to market the information they produce regularly. They’re giving their personas another way to educate themselves by making these pins more visually appealing.\u00a0<\/span><\/p>\n

HubSpot’s board, on the other hand, is heavily focused on infographics. They include boards dedicated to infographics for marketing and sales and other subjects of interest in their field. HubSpot teaches us that we shouldn’t limit ourselves to pinning our content. Pins from different companies are also plentiful in their collection. Brand trust is built by displaying other relevant industry thought leaders.\u00a0<\/span><\/p>\n

General Electric<\/b><\/h3>\n

Some of the world’s most prestigious manufacturing and engineering firms have joined Pinterest. Look at how GE<\/a> makes use of the platform in the B2B market. <\/span>Other boards promote brand awareness, such as “From the Factory Floor,” which shows production and engineering in action from the back of the house. Pins like “Fabulous Kitchens,” which showcase visually attractive kitchen models incorporating the GE brand, and “GE Lighting 100 Reveal,” which serves a similar goal by showcasing GE lighting in action, are included as well as other product-specific pins.\u00a0<\/span><\/p>\n

Several other pins on their Pinterest board can be used in nearly any sector to connect with their target personas while also being creative and easy to replicate. They’re also a frontrunner in the B2B Pinterest game, having more than 22,000 followers to their name.\u00a0<\/span><\/p>\n

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Related Post: How to Create a TikTok Marketing Strategy for Your Online Store<\/a><\/strong><\/p>\n

There are five Pinterest marketing strategies for B2B companies that you should consider.\u00a0<\/b><\/h2>\n

We may develop our game plan for the platform after learning from some of the top B2B<\/a> firms. Here are five Pinterest marketing strategies for your B2B firm that you can put into action. <\/span><\/p>\n

1.Make an effort to learn about the algorithms used by Pinterest:\u00a0<\/b><\/h3>\n

An exciting feature of Pinterest is that it functions as a search engine. And, like with any search engine, a formula is used to decide the order in which Pins appear in search results. <\/span>No one has a complete understanding of how the algorithm<\/a> works, just like with Google. However, there are a plethora of ideas and tactics available to assist in ranking. You’ll be on the right track if you approach it the same way you do SEO for Google.\u00a0<\/span><\/p>\n

Search engine optimization methods and keywords should be balanced with creating useful, helpful, and fascinating content targeted towards searchers’ purposes. Here are a few simple suggestions to help you learn how to rank higher on Pinterest when you start studying keyword optimization for Pinterest:\u00a0<\/span><\/p>\n